https://www.ebooknetworking.net/books_detail-1256733717.html

Marketing and Operations Fundamentals - Second Custom Edition for Bentley University

Name: Marketing and Operations Fundamentals - Second Custom Edition for Bentley University
Author: Mark M. Davis, Janelle Heineke, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Gary Armstrong, Philip Kotler
ISBN: 9781256733713

AuthorMark M. Davis, Janelle Heineke, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Gary Armstrong, Philip Kotler

PublisherPearson Learning Solutions

Shop on Amazon — choose your country

🇺🇸 USA 🇨🇦 Canada 🇬🇧 UK 🇩🇪 Germany 🇫🇷 France 🇮🇳 India

Buy New on Amazon 🇺🇸 Buy Used — $1.06

Book Details

Author(s)Mark M. Davis, Janelle Heineke, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Gary Armstrong, Philip Kotler

PublisherPearson Learning Solutions

ISBN / ASIN1256733717

ISBN-139781256733713

Sales Rank4,645,457

MarketplaceUnited States 🇺🇸

Description

A custom edition marketing and operations textbook for Bentley University's GB 214 course. Includes various case studies and key terms that outline the primary tools necessary for both marketing and operations.