Strategic Management of Technological Innovation (Irwin Management) / Schilling, Melissa
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| Strategic Management of Technological Innovation (Irwin Management) / Schilling, Melissa | |
| Publisher: McGraw-Hill Education | |
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| Sales Rank: 212679 | |
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Analyze. Formulate. Implement.
Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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