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Marketing Loose Leaf / Hunt, Shane | |
Publisher: McGraw-Hill Education | |
Availability:In Stock. | |
Sales Rank: 698855 | |
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• A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand.
• Integration of key topics that are part of the daily fabric of marketing―globalization, social media, ethics, and marketing analytics.
• Seamlessly integrated results-driven technology.
• The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students.