GEN CMB MKTG MGMT; CNCT
Book Details
Author(s)
Marshall, Greg
Publisher
McGraw-Hill Education
ISBN / ASIN
1259665526
ISBN-13
9781259665523
Availability
In Stock.
Sales Rank
#145,830
Marketplace
United States 🇺🇸
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Description
Marshall/Johnston’s Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organizations today.
Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager’s contributions to the organization and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.
Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager’s contributions to the organization and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.
