CengageNOW is an Online Teaching and Learning Resource that provides all of your teaching and learning resources in one intuitive program organized around the essential activities you perform for class - lecturing, creating assignments, grading, quizzing, and tracking student progress and performance. CengageNOW provides students access to an integrated eBook, comprehensive database for research and up-to-date company and industry intelligence, PowerPoint slides, videos, audio summaries, digital flashcards, games, eLectures, interactive decision making scenarios, interactive exhibits, and more to help them get the most out of your course. CengageNOW's flexible assignment and grade book options provides you more control while saving you valuable time in planning and managing your course assignments. CengageNOW allows you to reinforce comprehension and efficiently test and automatically grade assignments with reports that correspond to AACSB and Bloom's Taxonomy standards. CengageNOW Personalized Study, a diagnostic tool (featuring a chapter specific Pre-test, Study Plan, and Post-test), empowers students to master concepts, prepare for exams, and be more involved in class. It's easy to assign and have results automatically post to your grade book. Results to Personalized Study provide immediate and ongoing feedback regarding what students are mastering and what they're not - to both you and the student. For more information, visit cengage.com/coursemaster.