CengageNOW Printed Access Card for Pride/Hughes/Kapoor's Foundations of Business, 4th Buy on Amazon
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CengageNOW Printed Access Card for Pride/Hughes/Kapoor's Foundations of Business, 4th

Author Pride
Publisher Cengage
Book Details
Author(s) Pride
Publisher Cengage
ISBN / ASIN 1285735242
ISBN-13 9781285735245
Sales Rank #5,443,647
Marketplace United States 🇺🇸
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Description
CengageNOW is an intuitive, online learning resource that features customized assignments, quizzing opportunities to test your knowledge, instant feedback, and progress tracking. It is designed to help you organize your assignments and deliver better course results. FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation they'll need to succeed in today's competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids also is available within the text and on the student companion website to help you achieve success in the course and in today's competitive business world.
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