Spa Business Strategies: A Plan for Success

Spa Business Strategies: A Plan for Success goes beyond theory to address the business and marketing strategies that are vital to operating a successful day spa. Unlike other books that focus on simplistic definitions and technical jargon, this user-friendly, easy-to-read text takes a more thoughtful and interactive approach to the subject, analyzing the current and future state of the industry, explaining fundamental practices in business development, and interpreting data in a meaningful way that highlights the real concerns of day spa owners. The interactive approach is meant to involve the reader and encourage the completion of the challenging tasks involved in starting and maintaining a successful business. The text uses thought-provoking questionnaires, targeted worksheets, and practical examples to guide the reader through important business topics such as developing a business plan, purchasing a day spa, finding the right location, financing, marketing, utilizing technology, designing a functional spa, and much, much more. This unique text is designed to encourage the day spa owner or future manager to develop critical thinking skills that will promote solid business practices and sustain the continued growth of the day spa industry.