Sales Force Design For Strategic Advantage
Book Details
Publisher
Palgrave Macmillan
ISBN / ASIN
1403903050
ISBN-13
9781403903051
Availability
Usually ships in 24 hours
Sales Rank
#465,159
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
