Business Marketing Management: B2B
Book Details
Author(s)
Thomas W. Speh, Michael D. Hutt
Publisher
Cengage Learning EMEA
ISBN / ASIN
1408093715
ISBN-13
9781408093719
Sales Rank
#9,125,582
Category
Industrial marketing
Marketplace
United States 🇺🇸
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Description
Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.
