Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment

The why and how of consumer buying went through a revolution when blogger product information and online reviews empowered customers who can research and find exactly what they want and explore many ways to get it.

Crowd Surfing explains what marketers, advertisers and brand specialists need to do to communicate with today's savvy consumers. Included are casestudies of successes and failures from the business world and beyond, and interviews with leaders such as Michael Dell of Dell Computers.