The Power of One: Gaining Business Value from Personalization Technologies
Book Details
Author(s)Nirmal Pal & Arvind Rangaswamy
PublisherTrafford Publishing
ISBN / ASIN1412011213
ISBN-139781412011211
AvailabilityUsually ships in 1-2 business days
Sales Rank3,650,097
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description
Corporate giants and world-renowned academic institutions combined work on value delivery through personalized products and services, addressing every component of "customerization."
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