Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend / Michael Phillips, Salli Rasberry

Make your business stand out without the cost of advertising!

The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.

Marketing Without Advertising teaches small business owners practical strategies to:

encourage customers to spread the good word about your business

attract new customers and gain their trust

turn dissatisfied customers into loyal supporters

list your products or services widely and inexpensively

plan marketing events that will keep customers involved

encourage the media to comment positively on your business

The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.
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