Changing Minds: The Art And Science of Changing Our Own And Other People's Minds (Leadership for the Common Good)

Think about the last time you tried to change someone s mind about something important: a voter s political beliefs; a customer s favorite brand; a spouse s decorating taste. Chances are you weren t successful in shifting that person s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind and offers ways to influence that process.

Remember that we don t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.