Repeatability: Build Enduring Businesses for a World of Constant Change

An argument for simplicity from the bestselling authors of Profit from the Core

Is radical reinvention the key to winning in today s fast-paced world? Not judging by the results of some of the world s best-performing companies.

In Repeatability, Chris Zook and James Allen leaders of Bain & Company s influential Strategy practice warn that complexity is a silent killer of profitable growth. Successful companies endure by maintaining simplicity at their core. They don t stray from, or regularly discard, their business model in pursuit of radical renovation. Instead, they build a repeatable business model that produces continuous improvement and allows them to rapidly adapt to change without succumbing to complexity.

Based on a multiyear study of more than two hundred companies, the book stresses the value of repeatability in business, showing how the big idea today is really made up of a series of successful smaller ideas driven by a simple and repeatable business model. Zook and Allen show how some of the world s best-known firms combine a core differentiation model with speed, adaptability, and simplicity to land them at the top for long periods of time. These firms include: Apple, Danaher, DaVita, IKEA, Nike, Olam, Tetra Pak, Vanguard, and others.

CEOs, senior executives, managers, and investors all need to read this book. It s the new blueprint for reaching the top and staying there.