Sweet Sales: The Soft Skills that Lead to Sweet Sales

The techniques in this book, rarely seen or spoken of in sales training, make a rookie into a professional, and a professional into world class. And, unlike other training books, this one will show you how to improve, then how to practice. Only through practice will you master any technique or strategy. Some sales programs drape a shroud around sales and make it much more difficult then it needs to be. The programs may set out a strict set of rules and steps without any regard to context and expertise. But in reality, sales is much more simple. Sales is a relationship between two parties. Your job is to make that relationship work for you.