Before Hitting Send: Power Writing Skills for Real Estate Agents

Before Hitting Send is a practical how-to writing guide targeting the unique needs of the two million real estate agents in the United States. Through examples and exercises from scenarios agents face daily (e.g., transmitting a short sale offer to a bank's foreclosure department, writing to convey a counter-offer, convincing a seller to set an appropriate sales price, cover letters accompanying market analyses), Before Hitting Send teaches the fundamentals of effective writing.