MBA Fundamentals Strategy (Kaplan Test Prep)
19.95
USD
Book Details
Author(s)Thomas P Ference, Paul W Thurman
PublisherKaplan Publishing
ISBN / ASIN1427797536
ISBN-139781427797537
Sales Rank877,905
MarketplaceUnited States 🇺🇸
Description
Strategy is the cornerstone of any MBA program, and a critical part of any company's growth.
In this Kaplan MBA Fundamentals guide, two Columbia professors who have consulted with Fortune 500 companies make strategic planning easy to understand and implement. With real-world examples and guidance on the tools and techniques of strategy development, planning, implementation, and measurement, this is the only guide you’ll need to put your department or business on the right track for growth.
In this Kaplan MBA Fundamentals guide, two Columbia professors who have consulted with Fortune 500 companies make strategic planning easy to understand and implement. With real-world examples and guidance on the tools and techniques of strategy development, planning, implementation, and measurement, this is the only guide you’ll need to put your department or business on the right track for growth.
