Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve

IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS? Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of today's media relations, industry experts offer "been there/done that" tips, resources and guidelines on how to: • Make influential connections • Become sound-bite savvy • Endear yourself to reporters • Survive awkward moments • Use social media wisely • Manage a cost-effective campaign Looking for that portal to media magic? It's right here in your hands.