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Reading YouTube: The Critical Viewers Guide (Digital Formations)
Book Details
Author(s)Anandam Kavoori
PublisherPeter Lang Publishing Inc.
ISBN / ASIN1433109794
ISBN-139781433109799
AvailabilityIn stock. Usually ships within 2 to 3 days.
Sales Rank1,583,430
CategoryArt
MarketplaceUnited States 🇺🇸
Description
How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to «reading» YouTube. The book identifies certain videos by genre - from The Phenom and The Short to The Morph and The Experiment - and provides a thumbnail textual analysis of the videos - from celebrity culture to identity politics - that make up each of these genres. Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.














