Failing to mind the business side of the practice, whatever that may be
Letting your personal image decline
Failing to stay educated in your field and letting the clients get ahead of you
Not updating your skills
Failing to create intellectual property and reasons/cover for clients to hire you
Creating a high cost structure for the business
Not monitoring company and service messaging by your sales channels
Spending too long on fruitless activity
Failing to see the signs of business decline and time for adjustment
Working too much and failing to balance your life
In Selling the Services
Always overtly angling the client for more work
Caving on client rate and price demands without negotiating reduced scope
Acting subservient (or superior) to the prospective hiring manager
Not reading contracts thoroughly or making them detailed enough
For fixed-price work, not tightening up acceptance/completion criteria
In Engagements
Bringing out the same hammer to solve every client problem
Doing great work, but ultimately failing due to poor interpersonal relationships
Burying issues in hopes they go away instead of proactively solving them
Assuming the client is on board with your industry terminology
Staying at the "consultant speak" level and not forging real solutions
Adopting an employee mindset with the client in terms of work culture
Always angling for personal credit in situations instead of giving credit
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