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Services Marketing: Concepts, Strategies, & Cases

AuthorK. Douglas Hoffman, John E.G. Bateson
PublisherSouth-Western College Pub
CategoryBusiness & Economics
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Book Details

Author(s)K. Douglas Hoffman, John E.G. Bateson
PublisherSouth-Western College Pub
ISBN / ASIN1439039399
ISBN-139781439039397
CategoryBusiness & Economics
MarketplaceUnited States  🇺🇸

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