Out of the Darkness of Centuries: A forty five year odyssey to discover the use of mass media for human betterment

Out of the Darkness of Centuries by David O. Poindexter brings an authoritative voice to the subjects of mass communications, overpopulation, empowerment of women, and entertainment-education. As the world’s leading pioneer in the area of entertainment-education, Poindexter is uniquely qualified to guide the reader through his subject’s rich history, from 1958 through to the present day. Beyond a dry history lesson, however, Out of the Darkness of Centuries underscores the fact that in the competitive world of commercial broadcasting, education-entertainment can deliver an unprecedented social benefit and at the same time maintain ratings, market share, and sales. This book takes the reader through the trial-and-error process whereby entertainment-education methodology was transferred for application in a number of countries worldwide. Written for scholars and those working in international development, this book is an indispensable resource for any student of mass communication.