Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality (International Series in Operations Research & Management Science)
Book Details
Author(s)
Evangelos Grigoroudis, Yannis Siskos
Publisher
Springer
ISBN / ASIN
1441916393
ISBN-13
9781441916396
Availability
Usually ships in 24 hours
Sales Rank
#2,426,173
Category
Business & Economics
Marketplace
United States 🇺🇸
Description
This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.
