Social Media Strategy: Marketing and Advertising in the Consumer Revolution / Keith A. Quesenberry
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| Social Media Strategy: Marketing and Advertising in the Consumer Revolution / Keith A. Quesenberry | |
| Publisher: Rowman & Littlefield Publishers | |
| Availability:Usually ships in 24 hours | |
| Sales Rank: 584690 | |
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Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.
This simple, systematic text
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This simple, systematic text
- leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method
- provides a step-by-step roadmap for planning social media marketing strategy
- emphasizes the need to apply solid marketing principles to social media
- explores how to integrate social media throughout an entire organization
- gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand.
Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to
.No guarantees are made as to accuracy of prices and information.
