Tourism Marketing: On Both Sides of the Counter

Tourism Marketing: On both sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak. The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in Sept 2011. As that years' conference-title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to managerial strategies and operational practices, as well as on business operations, vision and goals, and their impact on tourist experiences. Contributions are clearly clustered into five parts covering topical consumption issues: image, satisfaction, and social & environmental research results. The two last sections cover timely and managerially relevant contributions on Tourism ITC, Innovation & Competitiveness research. The contributions reflect the vibrancy of ATMC and the high calibre of researchers the conference attracts. The book offers itself as a reader for researchers and students of tourism as well as a compelling update on topical research issues in Tourism Marketing.