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Designing with Data: Improving User Experience with Large Scale User Testing / Rochelle King, Elizabeth F Churchill | |
Publisher: O'Reilly Media | |
Availability:Not yet published | |
Sales Rank: 1739683 | |
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Amazon, Netflix, Google, and Facebook have all used data-driven design techniques to improve the user experience of their consumer products. With this book, you’ll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts.
Want to determine if a new color will improve your website’s overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow.