Daring Mighty Things: The Simplest Way to Start Your First (or Next) New Business.

Going from the first thought to first sale in your first or next new business. Based on latest research and John Wren's experience as entrepreneur and consultant. Businesses just don't start the way the Small Business Administration says they should start. John Wren calls himself a recovering MBA because "much of what I learned in graduate business school is deadly for the person who is going from first thought to first sale." Wren has discovered that market research and careful strategic planning just are NOT the way successful business start. His findings have been confirmed by the research of Dr. Amar Bhide www.bhide.net. "If market research and formal planning worked as well as the SBA thinks they do, we'd have a planned economy, not a market economy," says Wren. Wren has started several businesses himself and has worked with hundreds of entrepreneurs in his consulting work and the Denver IDEA Cafe, a startup workshop that meets weekly, and Franklin Circle business peer advisory groups.