Generational Insights

FROM JACKET COPY From face time to Facebook, each of the generations in the workforce today sees the world through a unique lens. What may seem like minor nuance at first glance is actually a fundamental difference in how they view the world. The result is a disconnected workforce with few areas of common ground. Managers are banging their heads against the wall and looking for ways to bring these different views together to achieve a common business goal. Generational Insights gives managers, and employees, a look at how companies are bridging the gap and connecting generational norms with business demands. Cam Marston uses taps into more than a decade of experience researching the generational divide as well as working alongside companies large and small to identify solutions for the problems that arise when managers and employees are not speaking the same language or worse, they are using the same words in completely different context.