Successful offline businesses must be able to attract the right clients and convince them to buy, either by having the right product or by having a great sales process. On the other hand, on the internet, people see what the search engines show them. Every business wants to be on the coveted page one search results. How do you make sure the people who need your services will find you online? This book will show you in simple terms what Google and the other search engines are looking for when it comes to websites. Understand Google and WIN gives the reader a complete approach to getting ranked highly, complete with screen shots and step-by-step instructions.