The Greatest Broker: (You Can Be)

The Greatest Broker (You Can Be) is a how-to guide for insurance producers based on the experience and practices of industry veterans. It covers over 60 issues that affect a producer's ability to be successful and was written by John Edward Love, CPCU, a commercial property casualty producer with over 20 years experience. John's insurance agency was the National Agency of the Year in 1998 (as named by Rough Notes magazine) and he is an expert in selling both P&C and Employee Benefits Programs. The book is written in short chapters on specific topics that producers can use as a refresher as needed. The website for thegreatestbroker.com contains additional examples and training videos for readers of the book. Sales professionals who are entering the insurance industry, or veterans looking for advice on taking their career to the next level, will both benefit from the book. Sales managers at insurance agencies can use the book as a training process and tool for producers. John Love's company, Cazador Associates, provides training services for both insurance agencies and insurance underwriters and makes extensive use of video to exemplify techniques discussed in the book.