How to Create Your Own Jewelry Line: Design – Production – Finance – Marketing & More / Emilie Shapiro

To develop a successful jewelry line, designers have to be more than just creative artists they have to understand the ins and outs of running a crafts business. Emilie Shapiro s detailed guide explores the many facets of creating a quality handmade collection that people will buy, including where to sell your work, how to do small-scale production, how to carry out market research and publicity, how to price and present your pieces for greatest effect, and so much more. It s the perfect primer for budding jewelry entrepreneurs.