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Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)

AuthorMichel Wedel, Wagner A. Kamakura
PublisherSpringer
CategoryBusiness & Economics
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Book Details

Author(s)Michel Wedel, Wagner A. Kamakura
PublisherSpringer
ISBN / ASIN146137104X
ISBN-139781461371045
CategoryBusiness & Economics
MarketplaceUnited States  🇺🇸

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