Event Planning: Communicating Theory and Practice / BELL MCMANUS LEEANNE MARIAN, ROUSE MARY ELIZABETH, VERNI STEPHANIE

Event Planning: Communicating Theory and Practice offers a unique approach to the topic: through the use of intriguing case studies, the authors connect concepts in communication to practical event planning ideas. Understanding the "why" behind successful events is key to creating the perfect experience for clients. With a solid basis in communication theory, the text will enable event planners to manage each aspect of the planning cycle with clarity and precision.