Believing in Senior Living

Believing in Senior Living: Insight and Inspiration for the Future of Our Profession pushes against conventional thinking about senior living while highlighting proven methods for the marketing and management of vibrant communities. The book analyzes current trends and challenges facing the profession. Discussion questions at the end of each chapter make the book an ideal resource for individual and team reflection. Author M. Sloan Bentley, a gerontologist and widely known senior living leader, articulates here the common values that mark the profession at its best, and she spells out in provocative and practical ways how senior living organizations can succeed.