Marketing the Arts and Entertainment: Success Strategies in the Profit and Not For Profit World

This workbook is designed to help newcomers to the world of performance and exhibition become successful! The secret is "marketing know-how" and this guide is designed to take you step-by-step through the business of finding funding, getting an affordable location, working out a budget, a game plan, and then attracting an audience who will ensure success. Whether you are a small art gallery, dance company, little theater group, comedy club, local museum, start-up opera company, or dance theater, this book is for you. It has already proven successful with all these groups as well as being successfully used by a landmark movie theater threatened with demolition, unless it paid its bills, a local P.B.S. station faced with falling viewership and pledges, and even a zoo in one of America's best loved cities. Simply said, whatever you have to offer can be marketed successfully.