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Sports fandom is either an aspect of a person s fundamental identity, or completely incomprehensible to those who aren t fans at all.
What is happening in our brains and bodies when we feel strong emotion while watching a game? How do sports fans resemble political junkies, and why do we form such a strong attachment to a sports team? Journalist Eric Simons presents in-depth research in an accessible and brilliant way, sure to interest readers of Malcolm Gladwell.