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Towards a semiotics of brand equity: Brand coherence and communicative consistency through structuralist operations and rhetorical transformations Buy on Amazon

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Towards a semiotics of brand equity: Brand coherence and communicative consistency through structuralist operations and rhetorical transformations

AuthorGeorge Rossolatos
PublisherCreateSpace Independent Publishing Platform
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Book Details

Author(s)George Rossolatos
PublisherCreateSpace Independent Publishing Platform
ISBN / ASIN147749202X
ISBN-139781477492024
MarketplaceUnited States  🇺🇸
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