Radio Sponsorship and Promotions Handbook

Over the years the amount of radio revenue attributed to Sponsorship and Promotions has steadily increased. For S&P departments and programmers this has led to more time being spent trying to create creative solutions for the clients. The aim of this book to is bring together a whole collection of promotional ideas that can be used on air, or online. These sponsorship and promotions ideas and mechanics have been compiled over many years. Whilst it may not provide you with the answer for your client it could spark some inspiration that helps with the creative process. Each item contains a summary of the mechanic, an outline of a script for trailers and a suggested daypart. Not all the ideas contained are new or original and some are a variation on a theme. Use this book as a reference and add your own ideas; use it as a back-up when you’re struggling to find your muse!