You Might Be Surprised: Marketing Ideas to Help Grow Your Business / Cindy Freland

Things are just not the same as "the good-old days." We have to shake things up a bit. We have to put our thinking caps on to see where our marketing dollars should be spent. To quote a friend of mine, Bob Burg, "people do business with people they know, like and trust." So how exactly do you get them to know, like and trust you? You establish long-term relationships with them. This book includes marketing ideas and suggestions on how to make the most from outsourcing to a virtual assistant.
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