Researching Profit: Tools for Small Business Success

The business world is more competitive than ever. In times like these, small business owners need access to all the tools and techniques larger companies have available. Researching Profit by Paul Aljets is a practical, easy-to-use, and informative guide to the basics of small business market research. It will show you how to use advanced techniques used by large corporations and savvy entrepreneurs to improve your business performance and achieve success. The book covers the basics of: • Surveys • Interviews • Observational Studies • How to Sample Your Customers • How to Collect Data • How to Analyze and Compile Your Results There are few resources for small business owners to do this kind of work on their own. But this book shows a cheap and effective way to accomplish a number of business research projects with little to no past experience in research or formal business education.