Importance of the Design in Design/Build: How to Avoid THE BAD PILE

Before spending $100,000 on your next proposal, read this book. Other design/build books only talk about how to perform after you win the contract. This book tells you how to avoid having your proposal tossed on THE BAD PILE. This book offers authoritative insight and explains why the DESIGN is so important in your proposal for industry, government, and nonprofit clients. The author makes the argument that the best design – a truly GREAT design – can’t lose. But, who defines what's good? He tells you how to come up with the "HOOK" your design needs to be selected and how to know if your design is a winner - before you submit. Written by an architect with 35 years of experience – 13 years as an employee of the Corps of Engineers, NAVFAC and GSA. He lists the types of simple mistakes he has seen in proposals and explains how to avoid them. Book offers real-world advice on these topics: • Responding to the RFP • Researching the Customer • Creating a Winning Design • Communicating Your Winning Design • Tips, Tricks and Traps • Oral Presentations • Debrief After Selection