News Writing for the Non-journalist

Do you want to step-up your chances of getting good media coverage for your organization? Of course you do. We've all had experiences of seeing good releases go down the tubes and we wonder why. This booklet is meant to help you, as a layperson, to maximize your chances of getting material picked up by the media. From the following chapters you will hopefully learn a few things about the main elements that comprise good and effective news releases.