Design Sprint: A Practical Guidebook for Building Great Digital Products / Richard Banfield, C. Todd Lombardo, Trace Wax

With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization.

Design sprints not only let you test digital product ideas before you pour too many resources into a project, they also help everyone get on board—whether they’re team members, decision makers, or potential users. You’ll know within days whether a particular product idea is worth pursuing.

Design sprints enable you to:

• Clarify the problem at hand, and identify the needs of potential users
• Explore solutions through brainstorming and sketching exercises
• Distill your ideas into one or two solutions that you can test
• Prototype your solution and bring it to life
• Test the prototype with people who would use it