UX Research: Practical Techniques for Designing Better Products / Brad Nunnally, David Farkas,

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you ve learned.

• Learn what it takes to ask good research questions
• Know when to use quantitative and qualitative research methods
• Explore the logistics and details of coordinating a research session
• Use softer skills to make research seem natural to participants
• Learn tools and approaches to uncover meaning in your raw data
• Communicate your findings with a framework and structure