SHUT UP! And get a profitable Social Media Policy: $ 14.3 Million with a Document every Company should have

Every company needs one; hardly any company has one. Social Media Policies are there to control the behaviour of employees on the Internet; but they can also be responsible for millions in increased revenue from the internet channel, as Lars Hilse recently proved. Late 2011 Hilse was hired to create such a Policy and agreed on a bet with the Board of Directors. It was based on the argument made by the company s Senior Executives, that such a Document could never become profitable. To the surprise of his client, Hilse won the bet, taking a conventional Social Media Policy and improving it in such a way, that his client ended up making millions of Dollars in increased Revenue within 12 Months of implementation. What he did to produce a 14.3 Million USD Revenue-Increase through the Internet Channel he put together in this book.