This second volume completes this unique self-help guide to setting up, maintaining and achieving success in a small retail or service business. Visual merchandising, advertising, and selling techniques are some of the areas covered in this volume. Plus, there is a section devoted to establishing a small business in a foreign country, a topic rarely discussed by anyone but something the author knows well. The author's personal experiences and knowledge are evident in both volumes, dealing with all topics in a logical, realistic and easy-to-understand manner. Information on mentoring and workshops is available on the accompanying website, www.a-smart-biz.com. The whole idea is to fulfill one's dream, and now the reader has the tools to achieve success in their own small business.