The Big Step Forward: To Knowledge-Driven Universal Coverage

Taking responsibility for the health of the people is a fundamental aspect of governance. The key is to focus on optimal performance as the goal, not simply the absence of disease. This brings many opportunities to light, not the least of which is clarification of commercial opportunities in health and physical performance. Hidden in the agendas of many system are business-oriented promotions that depend in fact on the ongoing presence of disease. These programs and related assumptions virtually assure growth in expenses and defeatist attitudes toward defeating chronic diseases in particular. Public-private partnerships are need to clarify these issues, to eradicate disease and encourage optimum performance.