WANT TO KNOW WHAT POLITICIANS, RELIGIOUS LEADERS, MILITARY COMMANDERS, LAWYERS AND MOTIVATIONAL SPEAKERS HAVE IN COMMON?

This book gives you the key to oratorical dexterity, showing you how to use seductive communication to impress your listeners and make them do what you want.

Effective communication helps you reach your goal quicker, saving you time, energy and resources in the long term. For centuries, individuals from lawyers to philosophers and politicians have honed their rhetorical craft to control their listeners’ minds. Whether it is political propaganda or business communication, seductive talk helps people convey all kinds of information, from sensitive to trivial. This book lifts the veil on the most enduring techniques of seductive communication.

>>>The book contains a helpful Discussion Guide and a sample chapter of sequel The Crux of Perseverance – How to Be Mentally Like Soldiers and Athletes. Through thought-provoking questions, the book gives extensive advice on how to use the discussion guide, how to inform decisions related to the topics at hand, and how to best read it – alone, in reading groups, with your partner, or as part of learning activities, among others.

>>> After reading this book, you will know how to:

• Business executives, entrepreneurs and professionals in communication-heavy fields, like sales and marketing;
• Lawyers, politicians, military commanders and religious leaders;
• Motivational speakers and social activists; and
• Executive coaches and public-speaking professionals.