Shaping Ideas for Growth: The ValueMapp Guide

Shaping Ideas for Growth introduces ValueMapp, a complete process for the development of innovative business ideas. ValueMapp helps startups and established companies to transform new ideas into successful products, fulfilling customer needs and ensuring growth on the market. ValueMapp integrates various concepts and tools into a structured approach, resulting from several years of experience in industry and research projects. It is a value-driven process, relying on the customer’s needs analysis to formulate product ideas and strategies. It includes an original tool, the Essential Business Model, to simulate and validate what matters more for an innovative product: how the product can create a positive value exchange with customers and how it can sustain its own growth on the market. Structured as a practical handbook, with detailed explanations and examples for each phase of the process, the book is part of a comprehensive approach including dedicated software tools, on-line training and advice services, all accessible through www.valuemapp.com.