Using LinkedIn as a B2B Marketing Machine

LinkedIn® is a business-oriented social-networking service used primarily for professional networking. In 2013, they reported more than 259 million users in more than 200 countries and territories. Spider Trainers, a Denver-based marketing company, uses social networks such as LinkedIn for internal and external marketing efforts. In this case study, we take a look at the effectiveness of one of these initiatives: the development, launch, and promotion of the Great Big Book of Things Marketers Say—which went on to be among the top 5% of most-viewed content on SlideShare®, a social network for the promotion of slide-deck formats.